How your domain name affects search rankings: exact-match domains, TLDs, domain age, expired domains and site migrations.
Want to change your domain name without watching your traffic disappear? You can, but only if you treat the move like a small relocation, not a quick rename. Companies switch addresses for good reasons: a rebrand, a merger, a name that is too long, or a domain that customers keep misspelling. The risk is simple….
Picture two websites launching on the same day. One sits on a web address registered back in 2009, and the other was bought this morning. Does domain age give the older site an automatic edge? Site owners have argued about this for years, and the advice online often clashes. In this article Why Domain Age…
Buying a domain that matches a search phrase once felt like a cheat code. Exact match domains, such as buycheapfloorlamps.com for people typing “buy cheap floor lamps,” used to climb Google’s results with surprisingly little effort. Many site owners built whole businesses on that trick. Then Google changed the rules, and plenty of those sites…
You spent a week brainstorming. You found a name that sounds great, and the .com is actually free. Before you pay, one question keeps nagging you: does your domain name affect SEO, or is it just a label? The honest answer is “a little, but not in the way most people think.” Plenty of site…